1. Trip Enquiries

We estimate 2000 trip enquiries for 2023/24.

Each of these is a unique enquiry, with a potential value up to £50k (the average booking value is around £12k).

Full time Sales will expect to manage approx.. 250+ enquiries in the first year, rising to 400+ thereafter.
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Enquiry Sources

These enquiries come from the following sources:

• Website Enquiry Forms
• Telephone Calls (inbound and outbound)
• Emails (inbound and outbound)
• Plan My School Trips

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In most cases, you will be assigned enquiries from Matt.  These are assigned based on:

• Client/Organisation history
• Sales persons specialism
• Workload

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The Sales persons job is to ‘convert’ as many of these enquiries as possible to bookings as possible.

The collective Sales team target is 18% conversion rate.

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Inbound Enquiries

Details needed for a quote (to be recorded on Spirit, some people write down first):

• Destination(s)
• Dates(s) if known, if not need a vague idea
• Group size, if not known again need a vague idea
• Duration
• Curriculum / what visits interested in
• Meal basis (usually B&B)
• Useful to know age of students and any other notes such as have they done the trip before
• Remember, if you are unsure, ask and don’t be afraid to say you are new and you need to check.

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If you receive an inbound enquiry (by phone or email) you need to take the details, the more detail the better.  Then you need to create a new lead on Spirit (See Spirit training)