23rd August 2011
Adaptable Travel are pleased to announce that Science Discovered speaker Brian Cox has been credited with inspiring a massive upsurge of interest in Science and Maths as A-level results once again broke records last week. Senior examiners said the popularity of the physics professor, famed for making complex scientific theories easy to understand, has been the primary cause in a dramatic rise in science entries this year, labelling it the “Brian Cox” effect.  Famous for fronting successful BBC programmes Wonders of the Solar System and the Wonders of the Universe, Prof Brian Cox has been praised for adding a well needed dose of glamour to traditionally less interesting and complex subjects such as chemistry and physics.
 
According to data published last Thursday, biology, chemistry, physics and maths are all among the fastest growing subjects in the last 12 months. Entries for A-level maths are up by just over 40% over five years, while the number of entries for physics has risen by 19.6% and chemistry is up by 19.4%. This prompted Ziggy Liaquat, managing director of the exam board Edexcel, to attribute the new found popularity in these subjects to Science Discovered speaker Prof Brian Cox. Sir Peter Knight, incoming president of the institute of Physics, supported Ziggy Liaquat’s perception by adding that “physics has enjoyed popular rejuvenation, thanks, in no small part, to the Brian Cox effect and the excitement surrounding the Large Hadron Collider.”  
If you and your students would like to experience the much publicised “Brian Cox effect” first hand why not contact us for more information on our truly inspirational event Science Discovered being held at the magnificent O2 arena in London featuring not only Prof Brian Cox but Inside Nature’s Giants resident biologist Simon Watt and Blue Peter’s resident scientist Steve Mould. Alternatively students can experience the Brian Cox effect by taking a closer look at his work on a school trip to CERN.
 
To view a short film about Science Discovered please visit our facebook page-
http://www.facebook.com/AdaptableTravel

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